Rate Sheet...

Welcome to my sample rates page!

Click here to jump right to the sample rates chart

If you're wondering why the listed projects don't have just one price, there's a simple explanation: In a word, complexity.

All marketing and direct response projects are complex, of course; it's simply a matter of degree. What may be a simple marketing problem for one client can be an extremely sophisticated one for another.

For example, If your project is very technical or otherwise difficult to market, or if you have absolutely no idea how you would like to market your products or services, or to whom, then it's going to cost you more. Why?

For the same reason a lawn service charges more for a corner lot, or why your plumber charges less to fix one pipe than he does when the kitchen sink collapses. There's simply more work involved.

But that's okay. What you're paying for isn't just work in the traditional sense; you're paying for my skill and knowledge, and that translates into greater customer response and higher profits for your business.

Here's some more good news...

Unlike many copywriters, I charge by the project--not by the hour. That can mean BIG savings for you! There are no "hidden" costs or unexpected, hourly fees to contend with. I give you a free, no obligation written quote that spells out how we'll work together on your project. And your satisfaction is always guaranteed!

So here's how it all starts...

When you request a quote from me, I'll ask for some information about your business and the project you have in mind. I'll probably ask for a few things, such as (but not limited to):

Any published marketing materials you may have
Any relevant interoffice or company memos
Any pertinent notes from business meetings
Any technical letters and product specs
Your Marketing Plan

If you don't have all or even some of the items listed above, no problem! I'll evaluate whatever information you can provide, then present you with a free, no-obligation quote that covers the entire process from start to finish.

So feel free to look over my copywriting portfolio. If you want to request a quote, go ahead...it won't cost you a thing! And don't forget, there's never any obligation!

Thanks for considering me. I look forward to helping you with your next marketing project!

Click here to learn more about how I work

P.S. I specialize in fixing "broken" copy! If you already tried another writer and weren't happy with their results, let's talk. I'll probably be able to help salvage your investment!

"Your Satisfaction is Guaranteed!"

“There is scarcely anything in the world that some man cannot make
a little worse and sell a little cheaper, and the buyers who consider
price only are this man's lawful prey.”

(John Ruskin, 1928)

"An amazing writer who delivered powerful, detailed copy on-time and under a crushing deadline. Richard's services are worth every penny!"
Mustafa Cesur, Director of Marketing,
Oracle Tile and Stone

Copywriting Services

Representative Rate Sheet

PLEASE NOTE:

All projects under $1,500

are payable in advance.

WEB AND INTERNET (NEW MEDIA)	PRICE RANGE (U.S.$)
Web Site (home page)	$149 - 375 pp*
Web Site (additional pages)	$95 - 295 pp*
Web Site (home page copy plus design consultation)	$295 - 565 pp*
Web Site (Search-Engine Optimized, per page)	$149 - 349 pp*
Web Site (entire site, approximate range)	$1,475 - 6,500 pp*

CORPORATE IDENTITY AND CONSULTATION	PRICE RANGE (U.S.$)
Company Name	$395 - 1,495
Company Slogan or Tagline	$275 - 995
New Product or Product Line Name	$795 - 2,300
In-Person Marketing Consultation (L.A. metro area only)	$475 per day¹
In-Person Marketing Consultation (outside of L.A. metro)	$525 per day¹

CORPORATE COMMUNICATIONS	PRICE RANGE (U.S.$)
Press Release(1 - 2 equivalent print pages)	$149 - 295
Corporate Bio Sheet (print and web, 1 page)	$165 - 335
Newsletter (per page)	$139 - 420 pp*
Radio Commercial Script (10, 20, 30, 45 or 60 second)	$349 - 1100
Video Script (5 minutes)	$925 - 1249

DIRECT MAIL AND EMAIL MARKETING	PRICE RANGE (U.S.$)
Lead-Generating Print Sales Letter (1-2 pages)	$495 - 1650
Mail-Order Print Sales Letter (4 pages)	$1,650 - 2,900
E-Commerce Sales Letter (4 pages at 800x600 each)	$1,549 - 2,495
E-Commerce Sales Letter (1 - 2 pages at 800x600 each)	$449 - 2050
Self-Mailer 8.5 x 11, folded 3x for 6 total panels)	$749 - 1895
Self-Mailer 11 x 17, folded to 4, 8.5 x 100 panels)	$1450 - 2400
Postcard (4 x 6, includes front and back panels)	$149 - 950
Postcard (6 x 9, includes front and back panels)	$185 - 1075
Lead-Generating Direct Mail Package (for smaller mailings)	$1,895 - 4400
Lead-Generating Direct Mail Package (larger volume mailings)	$2,850 - 5,950

PRINT COLLATERAL	PRICE RANGE (U.S.$)
Brochure (any size, per 300 words)	$125 - 345*
Catalog Copy (per page)	$99 - 320 pp*
Packaging Copy (complete, per package)	$139 - 695

ADVERTISING	PRICE RANGE (U.S.$)
Full-Page Advertisement	$250 - 1,050
Half-Page Advertisement	$235 -835
Quarter-Page Advertisement	$195-795
Free-standing Insert (newspaper or magazine)	$249 -849
Billboard Advertisement	$265 -995
Bus Board or Bus Shelter Advertisement	$265 -995

Additional Services

SERVICE	PRICE (U.S.$)
Convert Microsoft Word or other file to an Adobe .PDF document	$14.95³
URL / Domain Search SEO Extensive Report (results in 50-75 available URLs, along with my recommendations)	$149³
Project Research	$65 per hour²
Proofreading and Editing Your Work	$65 per hour³

P.S. I specialize in fixing "broken" copy! If you already tried another writer and weren't happy with their results, let's talk. I'll probably be able to help salvage your investment!

Please note that there are no refunds on copy, or deposits on copy, for any reason. Here's why.

* This denotes a per-page rate.** Web page rates are defined as approximately the first 800x600 page area. Copy which exceeds this length may be charged at a multi-page rate.
¹Price does not include travel, lodging, or meal expenses.
²Two hour minimum, payable in advance.
³Flat-rate fee; advance payment required for this service.

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